October 2013
Coming from the world of snow, Guido decided to organize some ski and snowboard freeriding tours. "Freemotion", initially called "Snowmotion", was born.
The first tour was a success, and from that moment "Snowmotion" began to grow year after year thanks in part to collaboration with local mountain guides.
Freeride tours were not only opportunities to experience an off-piste adventure but also, and more importantly, a chance to learn about the dangers of the mountains in winter. The safety aspect became a distinctive character of what would soon become "Freemotion".
March 2017
Not just snow, but rocks. Tours have started to be offered during the summer time.
The success of the winter tours and meeting the local guides that would become today's core team of Freemotion, encouraged Guido to start organizing hiking tours during the summer period and to found "Freemotion" as we know it today. During the same period, the small office in the city center of Bolzano was opened.
November 2017
Internet is as big as the whole world, there is no need for an office!
It was a difficult choice, but we knew it would be the best. We decided to close our office in Bolzano and to "exist" only online.
At first it was complicated because we had to set up a new website and get used to being online all the time, it's not easy for guides who are used to living outdoors.
Thanks to modern technology and the spread of connectivity in the mountains, we got used to smartphones and to organize all the tours via email.
The results were not long in coming...
March 2018
Thanks to the visibility offered by the Internet, bookings began to increase exponentially.
In a very short time new collaborators and new ideas arrived including electric bike tours.
May 2018
At the beginning of May our calendar was 90% full. That is why we had to hire even more guides to accommodate all summer requests.
The chance to get bigger was ahead of us. Getting bigger meant having more guests to deal with and more guides to work with. In that summer we got to be up to 12 guides but we started to see a decrease in quality. This was proof that we were getting too big to offer what we wanted from the beginning. The choice wasn't hard "say no!" At the end of that summer we decided to welcome fewer guests but to offer better quality.
November 2019
The main road has been taken: fewer guests, more quality!
Once again we made a great choice and even though we have to say "no" to many people, the satisfaction of our guests has clearly increased and this is what we appreciate most.
To see people happy at the end of the day is what makes us happiest. But then, the new coronavirus was about to start to spread...
March 2020
Over 75% of the availability for the summer was already booked, but the spread of covid-19 around the world quickly emptied our entire agenda while we were forced to stay at home...
The pandemic eventually reached the Dolomites and we were all forced to stay at home while the sun shone and fresh snow fell. One of the best spring ever.... just to be seen only through the window... But we all had to stay home to save lives and that's what we did. It was impossible for us to stay home doing nothing but refunding deposits, so we took the opportunity to manually rebuild our website. What you are browsing is the result of over 6 months of work in quarantine!
After Covid
It is time to leave home and start living a new, fantastic life in the Dolomites, in Italy and all over the world...
Human beings are fragile but it won't be a virus to stop people dreaming!
