Coming from the world of snow, Guido decided to organize some ski and snowboard freeriding tours. "Freemotion", initially called "Snowmotion", was born.
At that time, not being a guide, Guido hired some local mountain guides who took care of the groups he organized. The first tours were a success and the idea of "Snowmotion" began to take hold.
Guido's tours focused not only on skiing, but also on safety and knowledge of the mountain and its dangers. This focus will become in time a distinctive character of all Freemotion tours.
Not just snow, but rocks. Tours have started to be offered during the summer time.
The success of the winter tours and meeting the local guides that would become today's core team of Freemotion, encouraged Guido to start organizing hiking tours during the summer period and to found "Freemotion" as we know it today. During the same period, the small office in the city center of Bolzano was opened.
Internet is as big as the whole world, there is no need for an office!
It was a difficult choice, but we knew it would be the best. We decided to close our office in Bolzano and to "exist" only online.
At first it was complicated because we had to set up a new website and get used to being online all the time, it's not easy for guides who are used to living outdoors.
Thanks to modern technology and the spread of connectivity in the mountains, we got used to smartphones and to organize all the tours via email.
The results were not long in coming...
Thanks to online visibility, we started receiving lots of new bookings that allowed us to organize new tours and include more guides in the team.
The choice to "exist" only online has greatly increased the number of requests and this is how we were able to enlarge the team and increase the offer while decreasing costs. After 6 years, most of the organized tours have become more summer excursions than winter experiences. Chiara and Eugenio joined "the group".
At the end of April our calendar was 90% full. That is why we had to hire even more guides to accommodate all summer requests.
The chance to get bigger was ahead of us. Getting bigger meant having more guests to deal with and more guides to work with. In that summer we got to be up to 10 guides in one day, but we started to see a decrease in quality. This was proof that we were getting too big to offer what we wanted from the beginning. The choice wasn't hard "say no!" At the end of that summer we decided to welcome fewer guests but to offer better quality.
The main road has been taken: fewer guests, more quality!
Once again we made a great choice and even though we have to say "no" to many people, the satisfaction of our guests has clearly increased and this is what we appreciate most.
To see people happy at the end of the day is what makes us happiest. But then, the new coronavirus was about to start to spread...
Over 50% of the availability for the summer was already booked, but the spread of covid-19 around the world quickly emptied our entire agenda while we were forced to stay at home...
The pandemic eventually reached the Dolomites and we were all forced to stay at home while the sun shone and fresh snow fell. One of the best spring ever.... just to be seen only through the window... But we all had to stay home to save lives and that's what we did. It was impossible for us to stay home doing nothing but refunding deposits, so we took the opportunity to manually rebuild our website. What you are browsing is the result of over 3 months of work in quarantine!
It is time to leave home and start living a new, fantastic life in the Dolomites, in Italy and all over the world...
Human beings are fragile but it won't be a virus to stop people dreaming!